download the new for mac Blue Ocean Strategy

The National Youth Orchestra of Iraq found success by “reducing the emphasis on technical excellence and a sophisticated European repertoire” and instead focusing on “the power of music to bridge the deepest divides and highlight Iraq’s rich heritage.” Abandoning expensive guest conductors and soloists and European repertoire, the orchestra comprises young men and women from all Iraqi ethnic and religious groups.The book includes many illuminating examples of Blue Ocean strategy in action, including: It sold more than 4 million copies and has been translated into 44 different languages. What inspired the authors was not “dividing up markets or the globe,” but rather organizations and individuals that created “new frontiers of opportunity, growth, and jobs,” where success was not about fighting for a bigger slice of an existing, often shrinking pie, but about “creating a larger economic pie for all.” The book was a publishing sensation. After all, which firm would not to be operating in “uncontested market space,” where “competition was irrelevant”? Instead of struggling to survive in the bloody shark-infested “Red Oceans” of vicious competition, why not move to the “Blue Oceans” where there was little or no competition?

Chan Kim and Rénee Mauborgne, launched a revolution in business strategy. In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W.

Download the new for mac Blue Ocean Strategy